Over the past decade, Xbox’s video game business has kept Microsoft solidly among the top-grossing companies in the industry, but always trailing one of its biggest competitors, Sony.
However, a recent strategic move is about to change the game forever. The purchase of Activision Blizzard King by the Redmond company not only promises to revolutionize the sector, but also places the Xbox brand in a position that he had never occupied in history.
This move by Microsoft has begun to send its first positive signals, and the financial effects are already palpable. With Activision already under its ownership, Microsoft is prepared to challenge Sony, in a friendly but forceful way,marking a milestone in the console war.
Xbox is close to surpassing PlayStation in revenue
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According to a report shared by the specialized media newzooXbox is on the verge of overtaking PlayStation as the second-highest-grossing video game company.
Projections indicate that the industry will generate an impressive $184 billion in revenue (€168 billion) by fiscal year 2023, and this number is expected to rise to $205 billion by 2026.
This way, For the first time, Microsoft is set to surpass Sony in video game revenueand this change has been carefully calculated, and the strategy of the acquisition of Activision Blizzard is key in this new panorama.
The magnitude of the operation is reflected in the figures. The American company spent $70 billion, representing one of the largest purchases in the history of the entertainment industry.
This not only increases Xbox’s portfolio of games, but also gives it significant control over some of the most iconic and successful franchises in the gaming world.
Newzoo details how this purchase not only strengthens Microsoft’s financial position but also diversifies its market presence. With titles like Call of Duty, Overwatch and world of warcraft Now under its wing, the company is set to capture a large share of the global market.
Competition between Xbox and PlayStation has been constant in the industry, and this change in hierarchy is not only a significant shift, but also heralds a new era for gamers.
However, the question now is how Sony will respond to this challenge, and how the gaming landscape will evolve with these two powers now competing with reversed roles. Without a doubt, the war between both companies is getting more exciting than ever.